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From the domain name BrandSite.org I thought it would be a Brand marketing website, but I was wrong - this website search people’s record online. Domain name is not a big deal if you are an established brand or domain name.

Website design nice, simple and well designed. Downloads competitively fast and displays same in different browsers. But I have found a design problem - once I clicked an article link from left-navigation, article text loaded under “Preliminary People Search”, which is not visible without scrolling down. So I thought article links are deadlinks. I’m using 19″ screen, if I can’t see it, thousands of visitors, who are using less than that - won’t see anything. I think links should another page where article should load, in “Getting Started” place.

Here is some of my SEO and related observations.

• TITLE, Meta Keywords and Meta Descriptions exist almost all the pages. But article pages either don’t have description or not enough to describe the article. Homepage too much keywords, about 80 keywords (2000 characters). Same happened in some other pages as well.
• Images on the pages have either little or no ALT attributes. Attributes should reflect related keyword phrases. This is good for SEO - at least Matt Cutts recommend that.
• On the left navigation, images of the testimonials are large but they are scaled down. That’s whey are don’t look clear and bad for downloading time as well.
• Good number of pages are indexed in Google(225), Yahoo(53) and MSN(152), and there is a XML based sitemap. Hopefully that is submitted to Google, Yahoo and MSN webmasters tools.
• Both XHTML and CSS is valid according to their standards. Please check XHTML validation and CSS validation.
• Articles have a RSS feed, but feed is not valid, check here.
• Nice to see good Authority on Technorati(161), but only 6 pages are dug in Digg.com.
• Excellent amount backlinks - 156 backlinks from Google, 6,793 backlinks from Yahoo. Still owners should keep link building, one-way link is the best.
• I didn’t find 301 Redirect - that means to any search engine www.brandsite.org and brandsite.org are two different websites. As a result www.brandsite.org has 9,603 inbound links and brandsite.org has 9,581 inbound links. This problem can be solved changing setting from hosting control panel or changing .htacces file. This is called Canonical Redirect. Here is an excellent resource on the topic - click here.
• I can some search text under that US map, I guess those text will be converted into link in near future. Otherwise those will make confusion to visitors mind.
• If owners are keen to add some revenue through Adsense, they should place the ads block on top and match the content color scheme.

That’s all for the moment - I wish all the best to the site owner. Best of luck!

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